BRAND ARCHITECTURE & DESIGN SPECIFICATIONS

Prime British Brand Style Guide

Official master design specification for digital interfaces, print collateral, uniform embroidery, environmental signage, and institutional communications.

1. Crest Logo & Usage Specifications

EXCLUSION ZONE (1.5X CLEAR SPACE)

Logo Integrity & Reproduction Standards

✓Digital Minimum Size: 40px width (headers, navigation, favicons).
✓Print Minimum Size: 25mm width (letterheads, certificates, envelopes).
✓Clear Space Exclusion: Maintain a minimum clear margin of 1.5x around the crest emblem.
✕Prohibited Modifications: Never rotate, stretch, change colors, add drop shadows, or place over unreadable backgrounds.

2. Official Color System (Print & Digital)

Royal Crimson (Primary)

HEX: #850214

RGB: 133, 2, 20CMYK: 25, 100, 90, 30Pantone: Pantone 202 C

Imperial Gold (Accent)

HEX: #D97706

RGB: 217, 119, 6CMYK: 10, 55, 100, 0Pantone: Pantone 7409 C

Midnight Charcoal Navy

HEX: #0B0F19

RGB: 11, 15, 25CMYK: 80, 70, 50, 85Pantone: Pantone 433 C

Excellence Emerald

HEX: #059669

RGB: 5, 150, 105CMYK: 85, 10, 70, 10Pantone: Pantone 340 C

3. Official Typography System

PRIMARY DISPLAY & HEADING FONT — OUTFIT

Outfit (Weights: 600, 700, 800)

Used for main headings, billboards, banners, website titles, and report card headers.
font-family: 'Outfit', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;

BODY & DOCUMENTATION FONT — PLUS JAKARTA SANS

Plus Jakarta Sans (Weights: 400 Regular, 500 Medium, 600 SemiBold)

Used for paragraphs, administrative memos, exam papers, and website body text.
font-family: 'Plus Jakarta Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;